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The Brand was created by Prince Adekanmi Sijuwade, one of 16 kids, and the only child of his parents to be born in America. As he grew older and got to middle school he started becoming more obsessed with streetwear, which led him to becoming a fashion icon amongst his peers.
After graduating college he then moved to Nigeria to work for his family. There he experienced different cultures and different styles of fashion. Prince always felt out of place working in the office and decided to go against the path his family saw for him, and decided to quit the family business and move back to America.
After moving back started to venture into designing characters which led him to designing his first three characters: UNCLE JOE, SCREW JAMES, and JESSE FAME. The characters embodied values and hardship that he went through in his life. Starting with pins and custom patches Prince would then go on to designing different garments and expanding the line as the demand started to grow. He would ride around from New Jersey to Atlanta and stop in front of stores and open his trunk and pitch his brand to anybody he felt was into streetwear.
As the brand continues to grow it has caught the eye of many fashion forward celebrities, from the famous producer SwizzBeats in 2017, to his first collaboration with T'yanna Wallace, Notorious BIG’s daughter for B.I.G birthday, to Trippie Red, to the African giant himself, Burnaboy, the list goes on and on. Streetwear stores across the country have been flocking to the brand, growing from 3 stores to now over 100 nationwide!
Ever since the beginning the message had been the same: Monostarz are Alonestarz Walking in their own light Destined beyond greatness!
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